German gaming giant Gauselmann Group has appointed Nick Harding, chief executive of its arcade business Praesepe, to a new advisory role covering its entire UK businesses.
In the new position Harding will take charge of all political and industry association liaison and public relations for all Gauselmann’s UK operating subsidiaries, comprising Blueprint Gaming, Regal Gaming and Leisure, Betcom, as well as Praesepe.
He will report to the company’s founder Paul Gauselmann and Manfred Stoffers, Gauselmann management board member responsible for marketing, communications and political affairs.
“We are delighted that with Nick Harding we have been able to enlist a long-time colleague who is a recognised expert in terms of the company, the industry and the relevant legislation for the realignment of our political and public communication activities in the UK,” Paul Gauselmann said.
“We are confident that the experience he brings to the job will enable him to inject fresh momentum and generate beneficial synergies for all operating subsidiaries in Britain. We wish him all the best in his new role.”
Harding has more than 35 years’ experience in the gambling industry. He founded Praesepe in 2007 and grew it into a business operating more than 180 gaming venues throughout the UK before selling the company to Gauselmann Group in 2012.
He has been involved in a range of industry bodies and associations, currently sitting on the board of the charity GambleAware. Harding previously served as president of amusement industry trade association BACTA, and was the founding chairman of the Interactive Gambling, Gaming and Betting Association, the UK’s first iGaming industry body.
“The move from an operational business to my new role is a challenge I am very much looking forward to,” Harding said of his new role. “In the light of the anticipated changes in Gaming Machine regulation in the UK, engagement at a political and federation level will be more important than ever in our industry.
“It’s time to set the course for a successful and sustainable future and I am delighted to be part of this process.”