Phenomenon of the so called ‘staycation’ is working well for The Fabulous Showboat business.

I’m pleased to report The Fabulous Showboat business has achieved very encouraging results over the last year. The UK tourist industry generally is being positively affected by a strong Euro which is making more people rediscover the fantastic British coast line through the phenomenon of the so called ‘staycation’. I think when circumstances, such as currency fluctuations, prompt a shift in behaviour it can become a catalyst for longer term and more fundamental change. Once families have become reacquainted with what the Great British seaside holiday has to offer, not least in terms of value for money and hassle free accessibility, they return. Added to this, we have noticed an upturn in the numbers of international visitors whose leisure spend is now going a long way and allowing them to stay for longer.

We recently rebranded Sunspots Amusements to The Fabulous Showboat because we wanted to complete our refurbishment of the arcades with a brand new name designed to catch people’s attention and encourage them to come and see all the changes we have made. We operate in a brand–led market with a discerning customer base. The brand serves as a hallmark of quality, integrity and great value for money entertainment. Unless there is an historic reason for retaining the name, such as ‘The Golden Gate’ at Weston, we are working our way through the estate and rebranding our seaside arcades as The Fabulous Showboat. The new branding also links in to our ‘Funshine’ sub brand which we use in our ticket prize redemption machines.

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